Anna Pigeon is a USA Network crime drama following a national park ranger who investigates murders across the country’s wilderness. For the campaign, I developed creative across Times Square digital billboards, vertical and horizontal greensheets for sports broadcasts, an animated YouTube end page, and a press trailer hype spot. Each format was designed to maintain a cohesive visual identity while adapting the same typography, tone, and sense of open space to different scales, environments, and viewing experiences.