Anna Pigeon

Anna Pigeon is a USA Network crime drama starring Tracy Spiridakos as a former city dweller turned national park ranger, solving murders across the country's wilderness while running from a loss she left the city to escape. The show trades procedural interiors for open landscapes, using the isolation of the parks as both backdrop and threat. It's based on Nevada Barr's bestselling novel series and premieres in 2026.

For this campaign, I worked across three formats: a Times Square digital billboard, a vertical greensheet built to run over sports broadcasts, and an animated YouTube endpage. Each piece had to carry the show's identity at a different scale and speed, from a full takeover in the middle of Times Square down to a few seconds of motion at the end of a video. The work stayed consistent across all three: same type, same tone, same sense of open space, just resized for how and where people would actually see it.